(20 November 2018) — Luk Fook Holdings (International) Limited (“Lukfook” / the “Group”) (Stock Code: 00590) is pleased to announce that the Group launched a new “Lukfook Jewellery” brand logo featuring a young and elegant image with distinguishable attribute which further accentuates the brand personality.

To foster a warm and sincere brand image, the newly adopted brand logo for “Lukfook Jewellery” combines a soft and fashionable red bean color with curly brush strokes to reflect an elegant and feminine touch, as well as to bring out a young and stylish look and feel . Meanwhile, the new logo cleverly hides an Arabia number “6” inside the Chinese character “福” which embodies the timeless commitment of  “Lukfook Jewellery” in striving to the pursuit of innovation and perfection.
Moreover, in order to align the new “Lukfook Jewellery” brand, the Group adopts a new set of monogram. The new monogram displays the two first alphabets of the English name of “Luk Fook” – “L” and “F” to echo one another for the added value of brand image.

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