Corporate Vision

The corporate vision of the Group is to be the “Brand of Lukfook, Sparkling the World”. This is also our core brand value.

Starting in Hong Kong and going global, Lukfook Group commits to crafting the finest jewellery for customers worldwide to further consolidate its reputation in the international market.

Corporate Mission

"Building a Family with Love" - We always put our greatest effort to implementing the following corporate mission in order to foster "love" for our business partners, shareholders, customers, employees, the industry and the community:

Achieve mutual benefits: Collaborate with business partners to create long-term value and mutual success.
Foster mutual care: Rally shareholders to extend reciprocal long-term trust and support.
Care for customers: Create enduring bonds with customers, treat customers as our family members, and provide customers with quality, value-for-money products, and sincere services.
Care for employees: Forge cohesion among employees, provide employees with a harmonious working environment and a sense of belonging and cohesiveness, and grow together with employees to progressing towards the ideals.
Foster a harmonious industry: Promote cohesion and strengthen the communication with peers in the industry, strive for excellence and facilitate the vibrant development of the industry.
Spread great love: Coalesce the community to contribute to the community, actively fulfill social responsibility and promote long-term social development.

Corporate Values

"Building a Family on Virtues" - Foster Lukfook's virtues of integrity, practicality, innovation, proactivity, diversity, and quality.

Integrity: Act with sincerity and honesty
Practicality: Be realistic, modest and pragmaticInnovation: Strive for change as well as breakthrough thinking
Innovation: Strive for change as well as breakthrough thinking
Proactivity: Advocate a positive attitude, learn proactively, and pursue continuous learning and self-enhancement
Diversity: Embrace equality, friendship, diversity and inclusion, build a harmonious corporation both internally and externally, and put the overall interests as the first priority to achieve win-win outcome
Quality: Be quality oriented and commit to excellence

Corporate Management Philosophy

"Self-Cultivation Corporate Management" - Six management habits in work practices

Be proactive
Attain goals
Take control of time
Achieve win-win outcome
Value differences
Make continuous improvement

Corporate Culture

"Lukfook Family"

Lukfook Family is built upon six kinds of "love", including the love for self, love for families, love for careers, love for learning, love for lives, and love for the general public to sustain and deliver Lukfook's vision, mission, and values.

Service Motto

"Exquisite Craftsmanship, Quality Services and Customer Orientation"