(21 January 2010) ── Luk Fook Holdings (International) Limited (HKSE Code: 590)(“Luk Fook”/ “the Group”) today announced that the Group plans to open a new flagship store at shop 2&3 on G/F and M/F of Haiphong Mansion of 101 Nathan Road at Tsimshatsui, Kowloon.

Having 3,300 square feet on the G/F. and 2,800 square feet on the M/F., the location of the spacious flatship store is excellent –’s Tsimshatsui Station is also situated right opposite to the store.

Mr. Wong Wai Sheung, Chief Executive of the Group, said, “With the satisfactory business performance of the last-month opened two-storey branch at Park Lane Shopper’s Boulevard and the branch at Star House, couple with Tsimshatsui is tourists’ must-visit shopping district, the Group increases the number of shops at Tsimshatsui to six.  Moreover, with the excellent location of the new flagship store, we expect to increase the sales mix derived from tourists as well as to enhance the Group’s brand image. Following the recent relaxation of residence permit policies for temporary residents of the Guangdong Province, it is expected that this flagship store will capture the expanded jewellery retail business generated by the substantial increase in the number of PRC tourists traveling to Hong Kong under individual travel scheme.”

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