(24 November 2010) ------ Luk Fook Holdings (International) Limited (“Luk Fook” / the “Group”) (Stock Code: 00590), proudly announces that the Group has launched an iPhone App namely “Jewellery Gold Price Express” for iPhone users to keep track of the up-to-date jewellery gold price anywhere at anytime.

“Jewellery Gold Price Express” allows users to keep track of the latest jewellery gold price. Users can also make use of “Jewellery Gold Price Calculator”  browse the latest collection of Lukfook Jewellery and acquire information about Lukfook Jewellery’s retail outlets all over the world through the interactive user interface.

Mr. Wong Wai Sheung, Chief Executive of the Group, said, “Being the pioneer of the industry, the Group has always been keeping pace with trend and adopting innovative marketing strategies. Launching iPhone App can attract young consumers and help enhancing the popularity of the Group. The Group will continue to seek opportunities for brand promtion to attract more customers. ”

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	Jewellery Gold Price Calculator: Simply input the “Product Weight” & “Labor Charge” to calculate the price of favourite items at the up-to-date 9999 Gold Price.
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