(5 August 2009) ── Luk Fook Holdings (International) Limited : 590)(“Luk Fook”/ “the Group”) announced that the Group gained the award of “My Favourite Jewellery Brand of Hong Kong” in “Internet Users’ Most Favourite Hong Kong Brand Selection 2009”, demonstrating the widespread popularity of Luk Fook brand amongst Mainland Internet users and provides them confidence to do shopping in Hong Kong.

! multi-media and mobile websites organized “Internet Users’ Most Favourite Hong Kong Brand Selection 2009” in June 2009, with the support of Hong Kong Brand Development Council and Hong Kong Tourism Board. The event aimed to provide a platform for outstanding Hong Kong brands to exhibit their excellence by means of an open and fair form of online poll. Besides, the event introduced “Quality Tourism Services Scheme” to mainland tourists in order to provide them a delightful and secure shopping experience.

Mr. Wong Ho Lung, Danny, Executive Director of the Group, said, “We are honoured to be awarded “My Favourite Jewellery Brand of Hong Kong”. It represents the favour of Luk Fook from mainland Internet users and tourists. Luk Fook’s sales network scatters in great numbers of mainland provinces. The award enhances the trustful image of Luk Fook towards customers. In the future, we will dedicate our efforts to consolidate and enhance the brand image of Luk Fook, so as to make it one of the best Hong Kong brands.”

Attractiveness of shopping in Hong Kong increases year on year as access to Hong Kong for Mainland tourists gets easier. Internet users’ demand for reference information and protection of consumers’“Personal Care Chain Stores”, “Shopping Malls”, “Special Catering Industry Brands”, “Electronic Appliances Brands”, “Food and Beverage Brands”, “Retail Fashion Brands”, “Health Care Brands”, “Jewellery Brands” and “Tourism/Transport Brands”, etc.

~end~