(13 June 2008) ------ Luk Fook Holdings (International) Limited (“Luk Fook” / the “Group”) (Stock Code: 0590) proudly announces that the Group is awarded the “Most Favorable Enterprise with Good Credibility” and “Consumers’ Most Favorable Hong Kong Brands” in the “PRC Consumers’ Most Favorable Hong Kong Brands Campaign 2008”, which demonstrated Luk Fook is a popular brand and it receives overwhelming support from the PRC customers.

Mr. Wong Wai Sheung, Chief Executive of the Group, said, “lt is our great pleasure to be awarded in this competition once again. These recognitions not only confirm our trusted brand image amongst consumers spreading across the PRC as well as the Greater China region, they also reinforce our position in the PRC and Hong Kong jewellery market that place emphasis on goodwill of a brand. Besides, the continuous support of the PRC customers to Luk Fook boosts our confidence in our aggressive expansion of both business and retail network in the PRC recent years.”

The “PRC Consumers’ Most Favorable Brands Campaign 2008” was organized by the China Enterprise Reputation and Credibility Association (Overseas) Limited. The voting forms of the campaign were available in over 3,800 stores of Hong Kong and the PRC merchants, customs, as well as the leading websites and newspaper in the PRC. The campaign is an event with market recognition that reflects most consumers’

~ end ~

Mr. Danny Wong Ho Lung (Left), Executive Director of the Group, and Mr. Paul Law (Middle),Director & Financial Controller of the Group, received the awards from the authority