(14 September 2010) ------ Luk Fook Holdings (International) Limited (“Luk Fook”/the “Group”) (Stock Code: 590) proudly announced that the Group has obtained “The Most Outstanding Brand 2010 (Greater China)” from East Week Magazine in recognition of the Group’   

Mr. Wong Wai Sheung, Chief Executive of the Group, said, “We are devoted to establishing a distinguished brand image to boost customers' confidence. The Group’s business spreads across Greater China in recent years and we have a total of more than 550 branches in the PRC now. I am honored to obtain “The Most Outstanding Brand 2010 (Greater China)”, demonstrating the acknowledgement of our prominent performance in Greater China. Looking forward, we will keep  striving our efforts in building a unique and vivid brand image, to contribute to the economic development of Greater China. ”

The campaign of “The Most Outstanding Brand 2010 (Greater China)”“The Most Outstanding Brand 2010 (Greater China) Supplement” to serve as role model for the industriy. Winners of the award were widely selected by a panel of judges, which contains the editorial team of East Week Magazine, the management team of Sing Tao News Corporation and committees comprised of industrial, business and political sectors. The criteria for this award include corporation performance, achievements, reputation, features and quality of products or brands, business strategies and marketing campaigns.

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Mr. Danny Wong Ho Lung, Executive Director of the Group, received the award from Prof. Lau Pui King, Hong Kong deputies to the National People's Congress

Group photo of the  “ THE MOST OUTSTANDING BRAND 2010 (GREATER CHINA)”Awardees