(9 January 2013) ------ Luk Fook Holdings (International) Limited (“Lukfook” / the “Group”) (Stock Code: 00590) is pleased to announce that the Group is recognized as “Consumer Caring Company” by GS1 Hong Kong and awarded the “Consumer Caring” Logo, affirming the Group’s corporate mission of delivering excellent consumer care.

Mr. Wong Wai Sheung, Chairman and Chief Executive of the Group said, “The Group is very honored to be awarded the “Consumer Caring” Logo, recognizing the outstanding qualities of Lukfook’s products and services. The Group has always been customer-oriented and dedicated to provide consumers with the most valuable shopping experience. In future, Lukfook will continue to deliver the “Six Heartfelt Services” and fulfill its customers’ needs with a caring heart.”

The Consumer Caring Scheme is to recognize companies which demonstrate excellence in consumer care through effective use of technology and practice of consumer value-related strategies with an ultimate goal to lift industry’s overall capabilities in delivering consumer product and service. Judging criteria include “Caring for Consumers”, “Being Sincere”, “Keeping Promises”, “Ensuring Product Quality and Safety”, “Focusing on Service Quality”, “Listening to Consumers” and “Caring for Employees”.

Ms. Shirley Wong, Director and Deputy General Manager of Lukfook Group,
received the award on behalf the Group